INTERNATIONAL WOMEN'S WEEK 2020 CAMPAIGN

Task: To design a fresh and vibrant identity system for Women Everywhere’s events for International Women’s Week 2020. The system was to have a young feel that would appeal to women of all ages.

Outcome: The identity system was built around an illustration which celebrates the female form. Various types of dancing women are interspersed with circles and both make use of a texture reminiscent of the surface of the moon. This texture gives the illustration a celestial feel which is an acknowledgement of the power bestowed on all women by the universe. A color palette of fuchsia, indigo, purple and orange also gives a nod to the feminine.