THE RAGING OLIVE

Task: To create a product, a brand and a complete packaging system based on an oil bottle.

Outcome: The development of a chili infused olive oil from The Raging Olive brand. Based on the chosen product, the 'angry olive' character was created to be used as the brand's icon. This icon was then used as a design element to create a pattern on the product packaging, giving it a playful sensibility that would appeal to a broad audience.